Vegetal Identity – The vegetalised graphics of 4uatre – Maison & Objet

It was a pleasant encounter at the Maison & Objet trade show with the dynamic team of 4uatre, the Parisian design agency behind Vegetal Identity.

If the stabilisation technique used for the plants in this project is not new – the sap is replaced by glucose in order to jell the plants over a period of 15 years – what is, however, is the support developed by these young creatives. No more walls and conventional modules here, let’s give way to polished typos with fun shapes and catchy messages…

The plants invest customised modules made of aluminium, wood or cardboard for rendering both aesthetic and offbeat.

Made in France, Vegetal Identity creations can be garnished with nearly 40 different plant species and require no care.

vegetal-identity.fr